代表性论文/著作
1.Hao, J., Li, D., Peng, L., Peng, S., & Torelli, C. J. (2016). Advancing our understanding of culture mixing. Journal of Cross-Cultural Psychology, 47(10), 1257-1267.
2.Keh, H. T., Torelli, C. J., Chiu, C. Y., & Hao, J. (2016). Integrative responses to culture mixing in brand name translations: The roles of product self-expressiveness and self-relevance of values among bicultural Chinese consumers. Journal of Cross-Cultural Psychology, 47(10), 1345-1360.
3.Solomon, Lu, Yang, Hao 2014 Consumer Behavior: Buying, Having and Being, (10th Edition)(Chinese Edition) Pearson, Beijing
4.Hao, J. 2013. Brand-added Value of E-business in the Age of Big Data China Marketing 472(2): 62-64.
5.Hao, J., & Zhou, Y.-j. 2010. Dual Consumer Cultural Identities in Globalizing Markets and Their Impacts on Brand Name Positioning International Economics and Trade Research 26(9): 66-71.
6.Hao, J. 2009. Culturally Suggestive Effects of Brand Name on Brand Perception, Attitude and Choice: A Consumer Cultural Psychology Perspective. Sun Yat-Sen University Guang Zhou
7.Hao, J. 2009 A Review of Cross-subject, Cross-cultural Brand Naming Research in A Global Context Foreign Economics & Management 31(4): 51-57.
