Theme: From a Manager of Military Central Enterprises to the Business Starter
Speaker: ZENG Dexiang (Chairman and General Manager of Guangzhou Bosma Optoelectronic Technology Co. Ltd, President of Entrepreneurs Association, GDUFS)
Time: 14:30-16:30, October 27th, 2019
Venue: Conference Room 103, MBA Education Center

Speaker Profile:

ZENG Dexiang, as a senior engineer, graduated from Optical Instrument Engineering, Zhejiang University as a bachelor in engineering in 1987. From 1987 to 1989, he worked at the 717th Research Institute, the 7th Academy, the former China State Shipbuilding Corporation, engaging in the research of ship photoelectric tracking and search system. From 1989 to 1991, he attended the double-degree class of International Trade, GDUFS and obtained a bachelor's degree in economics. From 1991 to 1996, he was the Business Manager of China North Industries Group Corporation Limited (Guangzhou), and responsible for export of dual-use photoelectric instruments. From 1996 to 2003, he worked as Deputy General Manager and Discipline Inspection Director of China Nuclear Energy Industry Corporation (Guangzhou). In 2003, he opened Guangzhou Bosma Optoelectronic Technology Co. Ltd and served as Chairman and General Manager of it. In 2014, the company was listed on New OTC Market.

Lecture Outline:
1. Influence on My Growth Path
a) One Book
IACOCCA—Autobiography of Lee Iacocca, former CEO of Ford Motor Co. and Chrysler Motor Co.

b) Two Alma Maters

Zhejiang University-First Alma Mater
GDUFS - Second Alma Mater

c) Three Major Military Central Enterprises
The 717th Research Institute of China State Shipbuilding Corporation
China North Industries Group Corporation Limited
China National Nuclear Corporation

2. Road of Starting My Business
a) Burn the Bridge behind Me to Start My Own Business
b) Difficult Transformation of Identity — From Central Enterprises to Village Enterprises
c) Transformation from Traditional Products to Intelligent Industries
d) Road to Brand Creation
e) Quality First
f) Exploring the Road of Internationalization

3. Passion and Dream - A Few Views of Starting My Business
a) Working for your boss is mostly happy but sometimes painful, while starting a business is vice versa.
b) Starting a business requires constant passion rather than impulse.
c) Dream day and night and never weak yourself.
d) Your favorite thing must be the most suitable job.