Speaker： Dr. Klaus,Ph.D.
Date：9:30 am , Friday, April 16, 2010
Venue : B103, MBA Education Center

Klaus G. Grunert , former president of European marketing Association, is a professor of Marketing in the University of Aarhus and the European Senior Management Institute. He is also the director of MAPP’s Centre for research on customer relations in the food sector.

Research field:Food and agribusiness marketing 、Consumer behaviour、Market research methods 、Marketing strategy .