On Oct.21, Irena Descubes, an associate professor from ESC Rennes School of Business gave MBA students a wonderful lecture on “Green Marketing”. The lecture was hosted by Vice Dean Zeng Yuran.

Irena Descubes explained the real meaning of sustainability with her own experiences. She pointed out that the majority of countries and regions around the world are conducting production by an outdated logic chain, that is, from overproduction to excessive waste, which has always been bounding modern people’s mind. The real sustainability is not only about attitudes, but more about behaviors, for instance, since the ladies’ handbag for evening parties has a very high replacement rate, renting should be better. When buying foods and drinks such as milk, those produced at the place closer to us should be the most fresh and the best in quality. When it comes to transportation, carpooling with friends or taking public transportation together are truly sustainable choices. Students from MBA said that the sustainable life style is finding its way to ordinary Chinese households and they themselves would perform “Green Marketing” in their study and working as well.

P.S. ESC Rennes School of Business is one of the schools that have students exchange programs with our college, which provides MBA students from GDUFS a chance to experience Europe. Since its founding in 1900, ESC Rennes has been promoting its own internationalization. It rises the fastest in the list of French business schools with 17th in terms of comprehensive strength and 8th in terms of education quality in 2011. It cooperates with over 150 business schools in the rest of the world building an even broader platform for students to have overseas exchanges.