Time: 13:30-15:30 December 19th，2021
Venue：MBA103
Speaker：SHEN Wei
Introduction of the speaker：
Professor Wei SHEN
PhD LLM MA FRSA FRGS
Jean Monnet Chair
Professor Shen is the Associate Pro Vice-Chancellor (International Relations) and Professor of Alfred Deakin Institute at Deakin University.
Prior to Deakin, he was the Director of Confucius Institute and Professor of International Business at Lancaster University (UK), research fellow at Centre Asie of the French Institute of International Relations (IFRI), research assistant at Loughborough and Oxford Universities. Prof Shen is the founding Co-Chair of Alliance of Chinese and European Business Schools (ACE), Yunshan Chair Professor at Guangdong University of Foreign Studies (Guangzhou, China), Board of Directors at Nantien University (Newcastle, Australia) and International Advisory Board member for Beijing Jiaotong University and Hong Kong Baptist University. He is an elected Fellow of the Royal Society of Arts (RSA) and the Royal Geographical Society (RGS) and has been an invited professor at Sciences Po de Paris, Institut des Hautes Etudes Européennes (Strasbourg), Bayreuth University, Antwerp Management School and several leading Chinese universities.
He received PhD in Human Geography from Loughborough University (UK), LLM from Stockholms Universitet, European Master in Law and Economics and MA in Urban Management from Erasmus Universiteit Rotterdam, His academic pursuit also led him to CERI/CNRS Sciences Po Paris, Bocconi (Milan), Linkoping, Hamburg and Warwick universities.
He has received numerous scholarships and grants from the Royal Society, Universities Committee in London, Foundation for Urban and Regional Studies, European Commission and University Association of Contemporary European Studies (UACES).
Wei Shen has published widely on the topics of Asia-Europe relations, international education, migration and China’s economy and global role. He is the Editor in Chief: Asia-Europe Journal (AEJ), an SSCI journal published by Springer and the Series Editor of Routledge Handbook on Europe in the World.
Professor Shen’s recent research has been funded from the French National Research Agency (ANR), European Science Foundation and European Commission Jean Monnet Programme, and he currently coordinates the UACES-funded Collaborative Research Network on EU-China Relations with colleagues from College of Europe and Free University of Berlin.
Introduction of the lecture：
The presentation explores the challenges faced by global tourism in a Covid-environment and the responses by tourism sector, including innovative practices and marketing compaigns. It will also address novel approach by muninicipal governments in city marketing to increase visibility and enhance brand awareness.
教务动态
