Topic: Chinese brands and their development in Chile
Time: 13：30-15：30, November 27, 2016
Speaker: Prof. Marcelo Taito Jara, Santo Tomás University, Chile
Venue: Room 103, Teaching Building No. 9
Lecture Outline:
Chile economics
Chinese top branding
China's brands world expansion
Chinese brands in Chile
Developing and positioning of Chinese brands in Chile
Profile：
Prof. Marcelo Taito Jara, Director of the Temuco City branch of the Faculty of Economics and Business at Santo Tomás University. Mr. Taito also directs the master's programs in business administration (MBA) and a master's degree in international business management (IBM) at the branch in the city of Temuco.
He has extensive academic and professional experience in the public and private sectors, with more than eight years teaching at business schools in Chile and more than fifteen years in private businesses.
He has been a business consultant for the development of digital business since 1999. Was in charge of digital and Internet development of Telefónica del Sur (Telco) Company for more than ten years. Professor Taito’s interest areas covers Information and communications technology, marketing, digital entrepreneurship, E-commerce, international business and human relationship in business.
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